Welcome to Mathlete Mondays.  This week we take the show on the road to San Francisco, where Mike spent some time speaking with marketing guru Andressa Chapman about the assumptions marketing executives make about their revenue management [...]

Welcome to Mathlete Mondays.  This week we take the show on the road to San Francisco, where Mike spent some time speaking with marketing guru Andressa Chapman about the assumptions revenue management executives make about their marketing [...]

Welcome to Mathlete Mondays.  This week we’re going to talk about some big recent news in the hospitality industry. Last Thursday, it was announced that Airbnb will be buying Hotel Tonight, with sources indicating a purchase price of nearly [...]

Welcome to this episode of Mathlete Mondays. This week, we’re going to talk about the #1 thing I wish I’d known before embarking on a career in revenue optimization. If you missed the first two episodes, you can find them at [...]

Welcome to this episode of Mathlete Mondays. This week, we’re going to talk about the #2 and #3 things I wish I’d known before embarking on a career in revenue optimization. If you missed the first episode, you can find it at [...]

A couple weeks ago I had an opportunity to speak to hospitality revenue management students at Purdue University about the five things I wish I’d known before embarking on a career in revenue optimization. Over the course of the next several [...]

In this week’s episode, I’m going to share three strategies that will allow you to increase revenues without raising your rates. Number One- Improve your direct marketing efforts. Hotel outbound marketing programs often look a bit like this. We [...]

Today we’re going to explore the corporate request for proposal process. For those of you in urban markets, the annual corporate negotiation cycle represents a huge opportunity to set yourself up for success in the upcoming year. Throughout my [...]

Most of the hotels we speak with are heavily focused on channel optimization. Channel acquisition costs and net profitability are now a focal point of most strategic planning discussions, and a number of services have come into prominence over [...]

For the past few years, there’s been a ton of buzz around the need to get sales, marketing, and revenue working together hand in hand.  However, we find that many of the companies we work with struggle to develop a cohesive approach for their [...]